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Top 5 Biases that Impact Investment Decisions

By: Josh Nelson

As financial advisors, we use facts and logic to guide our clients through investment decisions, rather than emotion. Even the most perceptive investors, armed with years of market experience, can fall prey to mental biases that lead to poor investment decisions. While it’s impossible to completely eliminate mental biases, we help our clients identify and minimize common investment biases that can lead to costly investment mistakes. Read more

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How Emotional Decisions Can Ruin Your Investment Strategy

More money is left behind than lost during market declines. When an investor reacts emotionally to declines, they often pull money out of the market, derailing their investment strategy and leaving them much less exposed to equity markets. Often, these moves are made very near the bottom of the market and the investor leaves behind a substantial portion of return. Read more

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How the Right Advice Can Boost Financial Confidence

What value does a financial advisor actually provide? This may surprise you, but the value of a quality financial advisor goes far beyond portfolio advice. It’s about guiding clients to develop sophisticated financial behaviors. Read more

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When Can You Retire?

Not surprisingly, one of the most common goals financial planners help their clients with is analyzing cash flow in retirement so they can live their lives comfortably without worrying about outliving their money. Cash inflow in retirement can come from many sources (Social Security, retirement plans, savings, annuities, pensions) so it’s important to consider how much and when to expect cash inflows. Read more

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What Does Keystone Really Mean?

By: Josh Nelson

Every once in a while, someone asks me, “Where did you come up with the name, Keystone Financial?”  I love this question, because I am very proud of what it really means to me, my staff, and clients.  Back in 2010, when I was thinking of what to call my new financial advisory practice, I thought of all kinds of things, including just using my name; like Nelson Wealth Management or Nelson Financial Services. I was encouraged by a few mentors to think of a different name. To think of something that really would represent the values of what my firm was about. Read more

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Why Diversified Investments Are Crucial

Published by Tyler Schlumpf

There are two main types of risk involved in investing: systematic and unsystematic risk. The first, systematic risk, is the general market risk all investors take when they buy stocks and bonds. Unsystematic risk, however, comes in many different forms. Specific company, credit and liquidity risks are just a few. While systematic risk cannot be diversified away, unsystematic risk can through diversified investments. Read more

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How Much Do I Need to Retire?

Most people plan to leave the workforce at some point in their life.  While some have a desire to maintain a sense of purpose by working well into their seventies, we more often find ourselves helping people plan for an earlier departure. Achieving financial freedom, or the ability to work because one wants to and not because one needs to, takes time and thoughtful retirement planning.  Read more

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WISDOM FROM THE PAPERBOY

By: Josh Nelson

Although I had several jobs as a kid, one of my earliest jobs was a paperboy for the Cedar Falls-Waterloo Courier in my Iowa hometown. You might not think this required a lot, but it really did – especially for a 12-year old kid!

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THANK YOU!

Thank You

By: Josh Nelson

Last week we had three future potential clients come in for an initial meeting and all three had been introduced to us by existing clients.  I wanted to take a moment to tell all of you how grateful we are for these referrals!

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What Does Your Retirement Look Like?

Published by Jake Bleicher

When I think of retirement, I think of spending a month traveling throughout Asia tasting exotic cuisines. I want to go fishing in Alaska with my buddies and send my grandchildren to college. I want to surprise underprivileged children with presents on Christmas, donate to cancer research and leave an inheritance to my children. More than anything, I want the freedom to do what I want to do. I want to enjoy retirement. It is a goal I am working diligently towards. Read more