Live today.
Plan for tomorrow.
We bridge the gap between knowing and doing in the financial lives of our clients.
Great service, excellent results, impeccable integrity, and Joy and I feel truly valued.
- - Warren B.
Helpful with long term financial planning. They are helpful, explain finances well, and provide a financial plan based on personal needs. They communicate with clients and are easy to reach.
- - Doug F.
We have a long history and trust Josh and his team’s recommendations and decisions. Both my wife, son and I are comfortable working with the Keystone team. Everyone on the staff is very responsive to requests. The team works well together.
- - John B.
Great investment team and great support, for a lot of years.
- - Ron K.
A comprehensive look at all aspects of financial health and responsible life planning is available. Customer focused team who will guide you to solutions not only in retirement, but in being ready for the unexpected events. We followed their advice for more than 20 years and now comfortable in retirement
- - Lee P.
The team goes above and beyond with answering questions and helping me make informed financial decisions.
- - Roxanne F.
As I have said many times before in this survey, it is the people. By that I mean every employee of Keystone! All personnel work together to make a seamless environment in pursuit of the client’s goals. With everyone pulling together with the client’s personal goals in mind makes a formidable team. It is a can’t miss strategy, with the client the winner.
- - Ken M.
Honest, trustworthy people who care about you and your family with great, solid financial advice.
- - Michelle G.
Honest, knowledgeable, kind and always helpful. The staff is amazing! They truly care about us and our financial planning!
- - Liese S.
Keystone has proven to be very knowledgeable and trustworthy. They have helped us meet our financial goals and provide answers to our questions as they come up during the year.
- - Tracy T.
Very client-oriented fiduciaries.
- - Doug B.
As a Keystone client for many years, I’ve never had a single regret. Keystone’s attention to my financial well-being and including me in the (financial) planning process leaves no doubt or uncertainty about our financial status.
- - Jim D.
I feel like I could be on the sales team! I tell people all the time how great you all are. I can’t thank you enough for all you have done for my family, especially after the loss of my dad.
- - Karen B.
The people at Keystone financial are like family to us and treat us as they would their family with kindness and respect.
- - Robert A.
The staff is extremely knowledgeable and very professional and are extremely good at what they do. However, they remain very “user-friendly” for those of us who are not gifted in our financial planning endeavors. I feel very secure in their handling of my financial planning.
- - Pam B.
Keystone is a one-stop shop for everything financial, provides referrals to related services, and has my best interests in mind. They are financial experts and good people who I trust and enjoy.
- - Sue T.
Keystone Financial Services is extremely competent and knowledgeable about the issues to guide me through the challenging process.
- - Faye D.
Full scale financial planning and oversight done well. Personalized portfolio investing with comfortable risk level. Very accessible staff for my questions. Always friendly and eager to help. Level of professionalism is excellent.
- - Shirley P.
Josh has a great deal of industry experience and is very knowledgeable about finance and investing options. At the same time, he translates that information into plain English for those of us less inclined to understand finances.
- - Shirley P.
Have always treated us like family. Very knowledgeable.
- - Shirley P.
The people at Keystone are always looking out for your best interests.
- - Cindy D.
Personal service. Excellent communication. Helped guide us in our decision-making process by offering us options and the benefits of each path forward.
- - William B.
Good financial advice from good people. Accurate and timely financial action.
- - Richard L.
I believe Keystone does their job for me with integrity and truthfulness. I appreciate the meetings to stay on top of things. I believe they are truly working FOR me. For many years, I have seen my investments do well through Keystone. The office feels like family – I know they care!
- - Julie W.
Keystone Financial Services has the most friendly and outgoing staff that are focused on your financial management needs that we have ever encountered.
- - Earl B.
Friendly and honest people work at Keystone. I feel comfortable with them investing my money.
- - Keith B.
The team is responsive, offers good advice and is customer focused.
- - David H.
Great service, friendly, good results.
- - David K.
Personalized service and attention to detail.
- - Bob K.
Great service, good listeners, excellent financial advice, excellent outcome with our investments.
- - Sally W.
Our mission is to provide unbiased advice and guidance
Keystone Financial Services is a top wealth management firm serving affluent professionals, families and business owners nationwide.
Our goal is to help you plan for your future with confidence and clarity, working with you to develop comprehensive financial strategies.

Fiduciary.
Fee Only.
Independent.
CFP®
Tech Professionals
Engineers
Professional Affluent
Retirees
Our firm focuses exclusively on your needs
We focus on the financial planning needs of individuals, families, and business owners nationwide.
Our unique client base is largely comprised of current and former employees from high-tech companies*










Our goal is to replace uncertainty with confidence and clarity
We help you plan for your future, working with you to develop comprehensive financial strategies.

Dedicated Focus. Outstanding Service.
How They Work
How We Work
They are not fiduciaries.
We're fiduciaries, which means we are legally required to act in your best interest, 100% of the time.
Your investments could have hidden fees, revenue sharing, and commissions.
We are fee-only and we have a simple, transparent cost structure.
They sell proprietary products and they get paid more for selling them to you.
We have no proprietary products and we're not paid on commission. Instead, we work with you to build a portfolio that is right for you.
They may not have the education and experience your financial situation requires.
Our advisors are Certified Financial Planners, the gold standard for financial advisors and planners.
They are not independent.
We are a fully-independent Registered Investment Advisor firm.
They only look at your investments.
We look at your entire financial picture and build a plan that suits your needs.
Take the guesswork out of your financial future

Thinking About Your Money Differently with Guest Mark Willis
In this episode, Josh Nelson, CFP®, sits down with Mark Willis, a Certified Financial Planner and bestselling author, who brings a unique perspective to the
Weekly Market Commentary |May 12, 2025
The winds of uncertainty are blowing, and the waters are choppy. In recent weeks, United States stock markets saw steady gains, recovered from the April






