Live today.
Plan for tomorrow.

We bridge the gap between knowing and doing in the financial lives of our clients.

Why Keystone?
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About us

Our mission is to provide unbiased advice and guidance

Keystone Financial Services is a top wealth management firm in Loveland, CO serving affluent families, business owners, executives and institutions.

Our goal is to help you plan for your future with confidence and clarity, working with you to develop comprehensive financial strategies.

Fiduciary.

Fee Only.

Independent.

CFP®

Tech Professionals

You are part of changing our world forever. You’ve worked hard to make life better, solve problems quicker, and connect people across the world. Our culture of innovation and constant and never-ending improvement will be familiar territory for you. You will also gain access to our suite of financial technology, which gives you 24/7 access to a clear view of your complete financial picture.

Engineers

You’re used to planning, and you’re used to people depending on those plans, regardless of which industry you are in. Strategy and structure are important to you, and we plan accordingly, working with you to build a financial plan and portfolio that will stand the test of time.

Professional Affluent

You’re an accomplished professional, living and working in the craziness of life’s journey. It might be true that your scarcest commodity is time! Your household income allows you to save, invest, and you are serious about planning for your important goals, like retirement and college funding.

Retirees

You’ve made it! No alarm clocks, and every day feels like Saturday! But life in retirement comes with its own concerns, decisions, and planning needs. You’re working out how to make your money last in the long-term, while getting to enjoy your retirement years, stay on top of your health, and plan your legacy.
Personalized Wealth Management

Our firm focuses exclusively on your needs

We focus on the needs of families and small business owners in Northern Colorado.

Our unique client base is largely comprised of current and former employees from high-tech companies**

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Personalized Plan

Our goal is to replace uncertainty with confidence and clarity

We help you plan for your future, working with you to develop comprehensive financial strategies.

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Meet the Team

Dedicated Focus. Outstanding Service.

Our team works together toward one sole purpose: to ensure you have an amazing client experience. We don’t simply work at Keystone Financial Services, we’re building a culture where relationships matter.
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What Makes Us Different Than FINRA Based Firms?

How They Work

- vs -

How We Work

They are not fiduciaries.

We're fiduciaries, which means we are legally required to act in your best interest, 100% of the time.

They sell proprietary products and they get paid more for selling them to you.

We have no proprietary products and we're not paid on commission. Instead, we work with you to build a portfolio that is right for you.

Your investments could have hidden fees, revenue sharing, and commissions.

We are fee-only and we have a simple, transparent cost structure.

Your team may not have the education and experience your financial situation requires.

Our advisors are Certified Financial Planners, the gold standard for financial advisors and planners.

They are not independent.

We are fully-independent, 100% owned by our founder and CEO, Josh Nelson.

They only look at your investments.

We look at your entire financial picture and build a plan that suits your needs.

Our Commitment
Determine Your Unique Risk Number®

Take the guesswork out of your financial future

Riskalyze is a cutting edge technology that helps you determine which levels of risk and reward work for you. Using this tool, we can better align your portfolio with your vision and help you clarify long-term goals for the future.
Find Out your Number
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